Bose makes foray into Kazakhstan
Camry International Limited, a part of the Jumbo Group
is partnering with Bose Export, Inc. to develop business in
Kazakhstan. Renowned for its range of speakers and home
entertainment systems, Bose Middle East. has appointed Camry
International, as its distributor for the Kazakhstan market.
“This is a major achievement for Jumbo Group and
asserts our hold on the electronics business in the CIS region. This
association also gives us a toehold and helps understand the retail
business in markets like Kazakhstan”, said Mrs. V M Chhabria,
Chairperson, Jumbo Group.
According to Mr. John Dodson, General Manager, Bose
Export Inc., Dubai, “We have always held Jumbo in high esteem, and
we are delighted to have an opportunity to work with them in the
exciting market of Kazakhstan. We hope to bolster the sales of our
range of products through this association.”
In fact Camry International, a subsidiary of the Jumbo
Group has already taken the retail initiative to promote sales of
Bose range of products in Kazakhstan. The first Bose store has also
been opened in Almaty, Kazakhstan. The products in the range include
both Hi-Fi and Commercial Audio systems – on display are top of the
line home theatre systems, music systems, environmental and marine
speakers amongst others.
Camry International has registered a 700% growth in
its turnover since inception in 1998. Its network of operations
today spans the Middle East, Iran, CIS, GCC, USA, Europe, Far East,
Africa and Central Asian countries.
About the Jumbo Group
Group is an international industrial and trading conglomerate
comprising 28 companies and 20,000 employees in over 25 countries
around the globe. The interests of the Jumbo Group include consumer
electronics and durables, tyres and tubes, brewing and distilling
products, chemicals, machinery and equipment.
founded in 1964 is a privately held company with annual sales of
over US$1.4 billion. Manufacturers and marketers of the world’s best
selling loudspeakers, it believes in reinvesting its profits for the
company’s growth and development.
The Bose goal is to create products that combine high
technology with simplicity and small size to create the best
possible sound systems that are easy to use and accessible to all